3 Tips You Can Use Today To Grow Your Business Using Social Media
“SALE: 24-HOUR SALE FOR LABOR DAY”
“Premium Download Super Sale!!!”
“Check out our new great deals…”
We’ve seen social media posts and emails like these. There are so many people and brands trying to get our attention online every day that our brains have had to adapt and learn to ignore them. We only have but so much time and we can’t afford to give all of our attention and money to everyone fighting for it.
The same is true for your customers.
Just like a security guard can stop a solicitor or stranger from entering a building, a social media post, blog, and/or email that is not relevant to your future customers will be ignored and dismissed.
Let’s take a look at 3 tactics you can apply to your marketing efforts today that will help you to grow your business using social media.
Get focused by having specific goals
The first step that often gets overlooked by businesses is by being clear about your goals.
Not setting SPECIFIC and REALISTIC goals is a critical mistake for a couple of reasons.
#1 Can’t improve what you don’t measure
“If you can’t measure it, you can’t manage it.” – Peter Drucker
Looking to grow your business using social media without having goals is like going to a dentist for a bad stomach ache. They may be able to offer some insight into what to do about it, but can’t do much for you ultimately.
Let’s say, for example, you want to understand how to improve your Facebook page. What would that look like? It’s great to gain new followers and likes, but what does that mean if it’s not driving anyone to make any actions towards actually doing business with you?
Just saying you want it to be better is not a specific or clear enough goal to serve you to track your efforts to ACTUALLY making your Facebook channel a better asset to your company.
#2 No goals no vision
You are at risk of being distracted at any given moment when you don’t have a firm goal in place. There will be a ton of other ideas and opportunities that will come up and attempt to shift your focus.
Take a look at how your social media and content you’ve shared has performed historically and set goals to improve them.
Questions you should ask:
- What stage is your business in now? Is your brand well established and you’re looking to sustain your position in your industry?
- Are you just getting started or is your online presence not very strong and want to connect with more people looking for the product or service you’re offering?
- What ways are we using to connect and build rapport with our customers?
- Do we send out emails to our prospects and leads? If so, how effective are they? What is our open rate over the past 3-months, 6-months, and year?
By setting goals that are clear will serve you as a roadmap to how you need to manage your time and efforts.
Who is it you’re trying to help?
It’s never about what WE think our customers need to hear. It’s about keeping your ears to the streets and LISTENING to what they are saying.
It’s about paying attention to what social media channels they are using the most, and when and how they prefer to engage. Do they prefer video? Do the engage better with pictures? Do they tend to engage more in the morning, afternoon, or at night? Do posts with fewer words get more likes and comments than longer ones?
The answers to these questions will give you all the insight you need to grow your online marketing efforts. It doesn’t matter whether you are trying to bolster your Facebook or Instagram page, create and distribute content, or improve your email marketing, the answers will help you to resonate with your customers.
The key to building trust is empathy. When you’re creating your campaigns, be sure that it aligns with the audience that you’re targeting.
What is your customer’s desired outcome?
I talk to a lot of well-meaning small to medium-sized companies where they don’t ask one CRITICAL question when it comes to their customers…
“What is in it for me?”
It’s great to have sales goals for the month or the quarter, but if you aren’t doing a good job making it clear how your product or service helps your customers you are going to leave a lot of money on the table.
If you’re selling high-quality and expensive clothes to a person that only cares about getting the best deal possible you’re probably wasting your time.
If you’re a builder that specializes in building affordable homes, you may miss out because your marketing doesn’t make homebuyers believe that you’ll save them money.
Trust is how you will convert more leads into paying customers. The “secret sauce” to being able to establish that trust is to meet your customers where they are, and making it painstakingly clear how it benefits them.
The better you are at understanding targeting your focus on who your paying customers are, their pain points, and how you can help them solve them, the more money you’ll make.
Today’s Takeaway: It’s never about us and what we want… It’s about our customers and what they value. The more we apply that to our sales and marketing efforts the more your business will grow.
Have any questions? Shoot me an email and let’s chat.
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